About Us
ShowCycle: Born to Revolutionize Event Management
Our Mission
At ShowCycle, we’re redefining what it means to manage events with ease and excellence. We understand the challenges behind orchestrating trade shows and conferences, and we’ve built a platform that turns complexity into clarity. Designed as an all-in-one solution, ShowCycle empowers professionals to manage every stage of the event lifecycle from planning and sales to execution and post-show insights. With intuitive floorplan design, seamless contract and conference management, and dynamic sponsor and attendee engagement tools, everything you need is right where you need it. And because it’s built on Salesforce, ShowCycle brings powerful automation, financial reconciliation, and real-time analytics into a single, connected experience so you can focus less on tasks and more on outcomes.
Our Story
At ShowCycle, we believe event management shouldn’t feel like managing chaos. Our platform was built around a bold idea: unify every aspect of event execution into one intelligent, intuitive, and scalable solution. That vision began with Fantail, Inc., a leading systems integration firm with decades of experience in trade show technology. Fantail recognized a core problem—event professionals were juggling fragmented tools that complicated even the simplest tasks. So we built ShowCycle—a fully native Salesforce application that centralizes the entire event lifecycle. From booth sales and sponsorship fulfillment to floorplans, conference scheduling, and contract management, it brings powerful automation, real-time dashboards, and unlimited reporting together in one seamless experience. And with full access to the Salesforce AppExchange, customization and scalability come standard. But we didn’t stop there. With modular add-ons for financial management, exhibitor portals, analytics, and more, ShowCycle evolves with your needs—whether you manage one show or an entire portfolio. Led by CEO Pat Pathade and a diverse team of developers, strategists, and event tech experts, ShowCycle is the result of a decade-long collaboration with organizers and associations. Our mission is simple: simplify complexity and empower the people behind remarkable events. We’re not just changing how events are managed. We’re reimagining what’s possible.
Our Values
