This is where ShowCycle really gets to shine! In just four clicks, you can set up the entire sales pipeline for the next "show cycle," rolling over the Opportunities from your last Show. You can decide how the Opportunities roll over, and what Opportunity stage rolls over into the next new show. For example, you might say all Opportunities that were Cancelled roll over to a slightly higher sales probability than those that were Lost.
With the pipeline setup, you immediately get built-in Opportunity Reports through the Show Dashboard
, and you get to work. Do a trial run and analyze the results offline in Microsoft Excel. This feature is the culmination of four years of hard work and experience, with helpful input from real users and clients… Thanks, guys.
Marketers will love this feature. The Prospects module maintains a dynamic list of prospective exhibitors for each show type drawn from your entire universe of Leads and Contacts, and based on their show exhibiting interest. As prospective exhibitors keep signing up throughout the show cycle, converted exhibitors are automatically removed from the dynamic list. Thus, at any given time, you have a current list of prospective exhibitors who have previously expressed interest in a specific show. The list is available for export, email, call, or transfer into other marketing automation programs such as Pardot or Exact Target.
The Priority Points feature helps you calculate and track Priority Points earned by exhibitors in your show. The module comes with four ways of calculating earned points: one point per booth, one point per 100 sq. ft., one point per show regardless of number of booths, and the custom formula method. The module allows you to write custom code that hooks into ShowCycle. Just a few lines of code should suffice, no crazy custom coding required here. The Priority Points module also tracks the date, time and user who processed the priority points. Once processed for a show, Priority Points are locked down from further changes.
Eliminate years of priority points clutter as well too. You have the option to keep history data only for a set number of years, and then the system automatically deletes older, less relevant information. Detailed reports listing the Priority Points earned for a show, and for the past shows, are available.
Priority Points are integrated into the Rebook Campaign
. You can easily schedule rebook appointments based on Priority Points. Check this out – You can set up an email to alert exhibitors if they are at risk of losing their priority position entirely should they not exhibit in the current year's show.
Here is a useful little gem for tradeshow pros... ShowCycle stores a unique list of exhibiting categories tracked at the Account level. This, together with the history of which shows the company exhibited in, provides some interesting insight that can help your marketing efforts for future shows. Ever consider cross marketing across shows? Imagine pulling a unique list of all the companies who ever exhibited in a specific category, or a list of all exhibitors who have ever exhibited in one category but not the other. Pretty useful, eh?
ShowCycles makes managing trade show sales highly effective and super easy. Taking our knowledge of the industry a step further, ShowCycle provides at-a-glance vital information in the Show Dashboard. Central to ShowCycle, and your sales efforts, the comprehensive Show Dashboard makes the most pertinent data for any of your currently active shows effortlessly visible. There is only one instance of a dashboard, and it comes with ShowCycle completely configured for you. The dashboard is constantly and dynamically adjusting to show you important stats. All you do is pick which active show you wish to see, and ShowCycle digests the information – presenting it in a quick, easy to understand format.
Did we mention that the Show Dashboard works incredibly fast? It’s almost in real time, so you never miss an opportunity or lose sight of the bigger picture.
Knowledge is power, and Reports help you harness the vast amount of information sorted and stored by ShowCycle efficiently. Salesforce is known throughout the industry as the leader in accurate, reliable reporting. Now, ShowCycle leverages the power of over 50 reports, addressing every conceivable need for your event sales. Quick, easy, and intuitive, Showcycle generates reports as detailed as you like. Plus, it boasts a built-in Report and Dashboard Wizard to make custom reports even easier. Glean insights based on real data specific to your needs at any given time. You’re not tied to the system, either. Reports are fully exportable to Excel or in CSV format.